Digital and retail marketer. With a touch of creativity.

Passionate, curious, dynamic and proactive, I combine strong theoretical training, perfectionism, pragmatism with an open mind to other cultures. I work and produce in a very "start-up" state of mind. I'm fond of new technologies, brand design and I speak 3 different languages.

HIC International - Tokyo, Japan

e-Commerce Marketing Executive

August 2010 - May 2011

• KPI's: setting up new efficient Key Performance Indicators (daily updated through e-Commerce Google Analytics)
• Ergonomy: User Interface experience optimization (action buttons, banners, purchasing process system)
• Conversion Rate: increased by almost 30% in only 4 months
• SEO: addition of new strategical Magento Plugins and keywords (on a daily basis)
• Social Strategy: introduction of a 360° social strategy with the development of a blog (custom xHTML/CSS + Wordpress), an interactive Facebook Page (e-Commerce plugins) and a twitter account (introduction of a "new-media" customer relationship)
• Promotion: newsletters, social content editor
• PR: T3 Mag, CBS and NBC Universal (Tonight Show with Jay Leno)
• B2B Wholesales Coordinator for Europe (Colette Stores, la Gaité Lyrique...)

Master in Management - ESC Program

Euromed Management School - Marseille, France

2008 - 2012

• A top-leading and renowned French Business School
• Major and top of my year in International Brand Management and Web-Marketing.
• Specialization in Experiential Marketing: digital and retail consumer experience